The agency that actually understands hotels
We help owners sell distinctive hotels through a global network of pre-qualified family offices and investors from the US, UAE, Asia, and Europe.
We originally come from hospitality — not real estate — which means we know what truly makes your hotel valuable.
Why Owners Choose Us?
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Hospitality DNA.
We’ve operated and advised hotels ourselves, so we speak the same language.We know the difference between a nice property and a real business (potential).
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Global Buyer Network.
Our reach includes over 200 family offices and private investors, most actively looking for boutique and leisure hotels in Europe.They trust us because we show them real opportunities, not spammed listings.
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Marketing Power.
We run the largest digital platform for hotels for sale.Our videos and online content reach more qualified investors than any traditional broker - on- and off market.
When we position your hotel, people notice.
Traditional brokers vs The Hotell
| Traditional Brokers | The Hotell | |
|---|---|---|
| Reach | Local network | Family offices and investors across US, UAE, EU |
| Selling Approach | Passive listings | Modern storytelling with the largest digital reach |
| Hospitality knowledge | Limited understanding | Built by hoteliers and hotel real estate experts |
| Mindset | Transactions | Strategic, long lasting and fast moving |
| Speed | Weeks of passive listing | Direct calls with principals and proof of funds |
| Marketing | Old school listing | Choice between unique online marketing campaigns or innovative off market listings |
Our Process
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1. Property Assessment
We want to understand what makes your hotel unique.
We start by understanding your hotel — its performance, potential, and positioning.We look at the P&L, the guest mix, and the operational upside investors will care about.
Then together, we define the strategy that fits your goals: off-market discretion or global exposure.
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2. Marketing & Outreach
This is where we truly standout.We design a bespoke narrative for your hotel, using digital storytelling and investor-targeted marketing that actually converts.
With the largest online following in the hotel investment space, we reach serious buyers every single day.
For select properties, we produce cinematic content, run private investor previews, and craft campaigns that position your hotel as an asset worth owning.
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3. Buyer Engagement & Execution
Once the interest is there, we manage introductions, coordinate investors and support negotiations until closing working alongside your team to ensure a smooth process.You stay informed, protected, and in control throughout.
Who we work with
We work with owners of boutique hotels, resorts, and family-run properties across Europe — often people who’ve built something special and now want to sell it in the right way.
Our clients are usually family investors, partners, or friends who co-own unique hotels between €1M and €20M.
They don’t want to get lost inside a big corporate brokerage. They want real expertise, discretion, and access.
“They understood our hotel better than anyone we’ve spoken to. It felt personal — and professional.”
Our 200+ buyers are a mix of family offices, private investors, and hospitality groups — primarily from the US, UAE, Europe, and Asia.
They come to us because they know we curate only high-quality opportunities and understand the hospitality side of the deal.
A private network, built in public.
Our Network
Get in touch.
Thinking about selling your hotel? Let’s talk in confidence.
We’ll review your property, discuss your goals, and outline a strategy that fits.
Current Listings:
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Italy, Tuscany San Gimignano (Off-Market)
Tucked between olive groves and vineyards just outside San Gimignano, this 12-key estate has one of Tuscany’s rarest assets — completely unobstructed views of the town’s medieval skyline, protected by surrounding agricultural land. The 10-room main villa includes a restaurant and bar, while a separate cottage adds two apartment-style units. With 5,000 m² of land and 350 m² of interiors, it’s an ideal base for boutique hospitality, retreat concepts, or a private estate with income. Asking price: €3.5M (~$4.11M)
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Mexico, Tulum (Off-Market)
A hidden sanctuary in Tulum’s lush jungle, this 23-key wellness retreat fuses architectural elegance with operational excellence. Designed for modern nomads and wellness seekers, it offers rooftop dining, private plunge pools, and a refined, nature-integrated aesthetic. One of the few properties in the region that comes fully permitted and equipped with a powerhouse energy backup — a true rarity in Tulum’s fragmented landscape. Asking price: $25M (~€23.5M).
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Italy, Amalfi Coast (On-market)
Tucked into the Amalfi cliffs above the secret cove of Erchie, this 11-room estate spans 2.5 hectares of terraced lemon groves with sweeping Gulf of Salerno views. The restored main buildings, original cave systems, and oversized parking area create serious expansion potential. A rare coastal asset with historic charm, wild nature, and UNESCO-protected views — ready for a bold repositioning or high-end conversion. Asking price: €4.8M (~$5.64M)
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Switserland, Off-Market
Nestled in an alpine spa town, this 5-star wellness retreat comes with its own thermal water source and unmatched positioning for upscale health-focused tourism. Currently at 30 rooms with potential to expand to 50, the property also boasts Switzerland’s highest spa surface per room ratio. Michelin-level dining, indoor and outdoor pools, and panoramic Alpine views complete this rare investment-grade hospitality asset. Asking price: CHF 10.5M (~€10.8M).
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Italy, Tuscany (Auction)
A rare chance to acquire a full golf and hospitality complex in the rolling hills of Monsummano Terme, Tuscany. Spanning over 56 hectares, the estate includes an 18-hole course, practice grounds, two artificial lakes, and a panoramic clubhouse with bar, restaurant, pro-shop, swimming pool, and private chapel. The boutique hotel offers 11 guest rooms across the historic Villa Galeotti and its adjacent buildings. Perfect for retreats, hybrid concepts, or a trophy repositioning in one of Tuscany’s most strategic luxury zones. Starting bid: €3.24M (~$3.4M). Auction date: 07/10/2025.
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Italy, Liguria (Off-Market)
Set high on a Ligurian hillside, this 5-star resort commands panoramic views that stretch from terraced gardens to the glittering Mediterranean horizon. The 15-room property is spread across two fully restored historic villas — one adorned with original frescoes, the other rich with centuries-old character. Add a Michelin-level restaurant, outdoor spa, and the kind of light that makes you pause — and you’ve got a property that rivals the best in Europe. Asking price: €12M (~$12.6M).