The 5 Best Hotel Brokers in Spain (2025 Edition)
Selling a hotel in Spain is not just about real estate. It’s about selling a business, a guest experience, and a legacy. If you own a boutique or lifestyle hotel under 75 rooms, you need a broker who understands hospitality and brings active buyers, not just email lists.
This ranking shows the best options in Spain for boutique owners ready to sell — who delivers, who delays, and who you should avoid.
How we selected
Hospitality knowledge — brokers who understand hotel operations and profitability.
Buyer access — active investors, not just databases.
Modern marketing — visual storytelling and investor-grade positioning.
Discretion and reach — off-market or global exposure based on your goals.
Speed and execution — lean communication, no bureaucracy.
Location filter — ideally within two hours of a major airport like Madrid, Barcelona, Málaga, Valencia, or Palma.
#1 — The Hotell (Editor’s Choice)
The Hotell helps owners of distinctive boutique and lifestyle hotels sell to qualified investors worldwide.
The team comes from hospitality, not traditional real estate. That’s why their process focuses on performance, positioning, and storytelling that buyers understand.
Strengths
Global investor network across the US, UAE, Asia, and Europe.
Modern marketing with cinematic visuals and investor-level communication.
Personalized support from strategy to closing.
Weaknesses
Younger brand compared to legacy firms.
More international than purely domestic focus.
Best for
Owners of independent or family-run hotels under 70 rooms in prime destinations like the Balearics, Costa del Sol, Costa Brava, or Canary Islands who want global exposure and a professional process.
#2 — CBRE Hotels Spain
CBRE Hotels Spain handles large-scale hospitality transactions across the country, with deep links to institutional investors.
Their 2024 report recorded over €3.2 billion in hotel transactions, showing their weight in the market.
Strengths
High-level investor network and market credibility.
Strong data-driven advisory services and financial analysis.
Weaknesses
Little focus on boutique or lifestyle hotels under 70 rooms.
Slow and bureaucratic process for smaller deals.
Best for
Owners of branded or large resort hotels, or portfolios that need institutional optics.
#3 — JLL Hotels & Hospitality Spain
JLL’s Spanish hotel division is part of its EMEA Hotels group, advising major transactions in cities and coastal destinations.
They’re reliable on valuations, structured deals, and corporate-level negotiations.
Strengths
Global investor access and extensive corporate relationships.
Proven record on complex city and resort transactions.
Weaknesses
Boutique hotels rarely get priority.
Less creative in marketing smaller or independent assets.
Best for
City hotels with 80+ rooms or branded resorts seeking institutional buyers.
#4 — Colliers Spain Hotels
Colliers Spain is one of the few global firms publishing consistent hotel investment reports.
In 2024, they reported €3.33 billion in hotel investments, covering both resort and urban assets.
Strengths
Research-driven and credible among global investors.
Experience with multi-party and cross-border processes.
Weaknesses
Not designed for smaller boutique hotels.
Marketing often feels analytical rather than emotional.
Best for
Larger or luxury assets in major tourist destinations or cities.
#5 — Engel & Völkers Spain
Engel & Völkers has over 80 offices across Spain and a luxury reputation in residential real estate.
They’re strong at selling villas, apartments, and estates, but hotels might be considered an afterthought - listed next to penthouses and countryside homes.
Strengths
Well-known brand with global recognition.
Large domestic footprint with Spanish-speaking agents in most regions.
Weaknesses
Hotels are a side product, not a focus area.
Outdated marketing — static listings with poor storytelling.
Limited understanding of hospitality operations or investor expectations.
Best for
Private owners selling villas or hybrid properties, not operating hotels.
If you want active hospitality investors, you won’t find them here.
#6 — BNBforsale.com
BNBforSale is a simple online marketplace for small hotels, guesthouses, and B&Bs.
It’s low-cost and offers fast exposure, but has no broker support or investor outreach.
Strengths
Quick listings and direct visibility to small local buyers.
Useful for budget hotels or B&Bs seeking domestic attention.
Weaknesses
No active brokerage, buyer screening, or negotiation support.
Limited marketing and weak international exposure.
Mostly low-value or distressed listings.
Best for
Very small rural hotels or B&Bs testing market interest before engaging a professional brokerage.
How to choose the right partner in Spain
Match your property type to the broker’s strength.
Ask for case studies and an investor presentation before signing a mandate.
Confirm they work with boutique hotels and not just chains.
Decide early if you want discretion or maximum exposure — going public with strong marketing and social reach will always generate higher competition and price tension.
Prioritize hotels within two hours of a major airport — investors value accessibility.
Methodology
This ranking analyzes brokerage activity in Spain’s hotel market, focusing on boutique and lifestyle properties under 70 rooms.
We reviewed websites, track records, marketing quality, and investor networks across both corporate and independent firms.
We excluded purely residential brokers and outdated listing sites unless they serve the budget B&B segment.
FAQs
How long does it take to sell a boutique hotel in Spain?
With a prepared data room, clean financials, and professional marketing, expect 4–8 months. Larger coastal resorts take longer due to seasonality and due diligence.
Should I sell off-market or go public?
Start off-market if you value discretion or already have a buyer profile. However, going public with high-quality digital storytelling and global reach often produces multiple offers and higher sale prices.
Do Spanish buyers pay more than international ones?
Not necessarily. Domestic buyers focus on yield and operations. International investors often pay premiums for design, brand potential, and trophy locations. The best price comes from reaching both audiences.
What makes a boutique hotel attractive to investors?
Clean P&Ls, consistent occupancy, strong brand or design concept, good airport access, and clear upside in rate or occupancy.
Final thoughts
Anyone can list a hotel. Very few can sell one properly.
If you want global exposure, serious investors, and a broker who actually understands hospitality, start with The Hotell.
You’ll get hands-on strategy, worldwide visibility, and a process designed to close, not drag on.